DISCRIMINACIÓN EN LA FIJACION DE PRECIOS DE PRODUCTOS FEMENINOS Y SU AFECTACIÓN EN SU CONSUMO ENTRE LOS AÑOS 2012-2022

Authors

  • Melissa Verónica Lechuga Cano Autonomous University of Hidalgo State image/svg+xml
  • Karla Lorena Pichilla López Autonomous University of Hidalgo State image/svg+xml
  • Blanca Josefina García Hernández Autonomous University of Hidalgo State image/svg+xml

Keywords:

Impuesto rosa, Discriminación de precios, Discriminación de precios por género, Fijación de precios

Abstract

The purpose of this paper is to know the criteria used by companies when setting prices for products aimed at women, as well as how they are affected by price discrimination by gender. The article contains points of view, references, and studies from different authors, in order to verify the hypothesis that gender pricing is an act of discrimination against women.

References

Downloads

Published

2022-12-19

Issue

Vol. 2 No. 11 (2022): v. 2, n. 11 (2022)

Section

Artigos

How to Cite

DISCRIMINACIÓN EN LA FIJACION DE PRECIOS DE PRODUCTOS FEMENINOS Y SU AFECTACIÓN EN SU CONSUMO ENTRE LOS AÑOS 2012-2022. (2022). Revista Do CEDS, 2(11). https://periodicos.undb.edu.br/ceds/article/view/53